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All Journal Jurnal Pengabdian Kepada Masyarakat Babakti Jurnal Ilmu Sosial dan Humaniora
AFIPAH, SEPTIANIS
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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PERAN PROGRAM PROPOSAL OF MY LIFE DAN SHARING SESSION (PROLISS) DALAM MENINGKATKAN MINAT KULIAH DI DESA INDRAGIRI AFIPAH, SEPTIANIS; Ferrangga, Andhika Juniar; Hardiansyah, Feri -; Millenia, Indah -; Gunawan, Debi -; Fatimah, Siti -; Oktaviani, Irda Farida; Fadilah, Diah -; Lestari, Ayu -; Anshori, Mazid Ainunnajib; K, Abdan Shidqi
Jurnal Pengabdian Kepada Masyarakat Babakti Vol 3, No 1 (2023)
Publisher : Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/babakti.v3i1.1323

Abstract

Pendidikan memiliki peran penting dalam meningkatkan perekonomian dan kualitas hidup masyarakat di desa, namun minat untuk melanjutkan pendidikan ke perguruan tinggi masih cukup rendah di Desa Indragiri Kecamatan Ciwidey, ini menjadi salah satu kendala yang di hadapi oleh generasi penerus petani Teh seperti keterbatasan ekonomi, kurangnya motivasi dan pengaruh budaya yang mengakibatkan banyaknya generasi muda yang memilih untuk bekerja di sektor lokal seperti perkebunan teh daripada melanjutkan pendidikan. Untuk permasalah tersebut pada kegiatan pengabdian kepada masyarakat memiliki program Proposal of My Life dan Sharing Session dalam meningkatkan minat kuliah bagi siswa di Desa Indragiri. Hasil dari kegiatan ini menunjukkan bahwa program tersebut efektif dalam memperluas wawasan dan pemahaman terhadap manfaat pendidikan tinggi dan memotivasi untuk mengatasi kendala yang ada. 
Strategi PT Delfi Limited dalam Mendominasi Pasar Indonesia Tahun 2024 Yunika, Siva; Emelda, Salsabila Aulia; Putri Sudrajat, Fadhillah; Syahfitri, Desi Qodriah; Fauziah, Epa; Afipah, Septianis
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6r13p650

Abstract

This article examines the strategy of PT Delfi Limited, a subsidiary of Singapore-based Delfi Limited, in dominating the Indonesian market in 2024. This research is based on the significance of the Indonesian market, which accounts for approximately 63% of the Delfi Group’s total global revenue in fiscal year 2024, a phenomenon that demonstrates remarkable success in market adaptation and penetration. The main research question posed is: “How did PT Delfi Limited’s strategy dominate the market in Indonesia in 2024?” The main theoretical framework used is Dunning’s Eclectic Paradigm (OLI Framework), combined with the key concepts of Local Responsiveness, Corporate Economic Diplomacy, and Social License to Operate. The research method used is descriptive qualitative, involving document analysis. The results show that PT Delfi Limited’s dominance was achieved through a combination of highly responsive product adaptation strategies tailored to local preferences and active corporate economic diplomacy practices. The conclusion emphasises that PT Delfi Limited’s dominance in the Indonesian market in 2024 is the synergistic result of a strong local product adaptation strategy, reinforced by corporate economic diplomacy manoeuvres and efforts to obtain a Social License to Operate.
Co-Authors Anshori, Mazid Ainunnajib Ayu - Lestari, Ayu - Emelda, Salsabila Aulia Fadilah, Diah - Fauziah, Epa Ferrangga, Andhika Juniar Gunawan, Debi - Hardiansyah, Feri - K, Abdan Shidqi Millenia, Indah - Oktaviani, Irda Farida Putri Sudrajat, Fadhillah Siti - Fatimah Syahfitri, Desi Qodriah Yunika, Siva