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All Journal Jurnal Pendidikan Kewarganegaraan Dan Filsafat Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Salsabila Putri Setiawan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

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Analisis Swot pada Manajemen Stratejik dalam Platform Belanja Online Annisa Karenina Ajie; Astrid Fitria Malik; Luthfia Salsabilla; Nanda Hamidah; Salsabila Putri Setiawan; Suhartini Suhartini
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.944

Abstract

The digital revolution has changed the way of shopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in the e-commerce market.
Co-Authors Annisa Karenina Ajie Astrid Fitria Malik Edy Soesanto Jiwa Banyu Semesta Joned Luthfia Salsabilla Nanda Hamidah Suhartini Suhartini