Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) International Journal of Business Studies Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Indonesia Sosial Teknologi
Hadiprawoto, Triana Rahajeng
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
The Influence of Chatbot Information Systems on Customer Experience and Social Media Engagement in Marketplaces Cempaka, Annisa Giwang; Hadiprawoto, Triana Rahajeng
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.16

Abstract

Background: In the era of the e-commerce boom, the role of chatbots in enhancing customer experience and engagement on social media has become increasingly vital in the dynamics of the marketplace market and industry.Purpose: This research aims to investigate how the information quality, system quality, and service quality of chatbots influence customer satisfaction and positive emotions, leading to increased social media engagement.Design/Methodology/Approach: An online survey was conducted with 305 respondents who use chatbot services on marketplace platforms. Data collected from an online survey are analyzed against the research model using PLS-SEM.Findings/Results: The results show a positive impact and direct influence of information quality, system quality, and service quality on positive emotions and customer social media engagement, but no direct influence was found between satisfaction and customer social media engagementConclusions: The study indicates that the quality of chatbot information and service plays a crucial role in enhancing customer satisfaction and fostering positive experiences. Positive emotions, in turn, significantly drive customer engagement in activities such as co-developing and advocating on social media. Originality/Value (State of the Art): By focusing on the mediating role of positive emotions, the study offers a deeper understanding of how chatbots contribute to customer interaction and social media behavior. Keywords: chatbot services, information system, customer satisfaction, positive emotions, customer social media engagement.
Investigating Social Media Influencers’ Credibility and Religiosity, and The Moderating Role of Hedonic Value on Purchase Intention of Modest Fashion Brands Arianti, Farahdiba; Hadiprawoto, Triana Rahajeng
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.168

Abstract

In recent years, modest fashion has grown significantly in Indonesia. Since the pandemic happened in 2020, some well-known modest fashion brands in Indonesia have started to change their focus from offline to online sales, using Instagram as one of the strategies. As a result, the role of social media influencers (SMI) in marketing strategies is expanding. This study's objective is to investigate experimentally how SMI can help brands in creating brand attitude and thus improve purchase intention. Building upon naïve theory, consumer socialization theory, and market signalling theory, this study wants to analyze the mediating role of perceived credibility and religiosity of SMI on modest fashion brands in Indonesia, as well as the moderating effects of hedonic value on the product. This research utilized 246 respondents who are active female Instagram users and used a single cross-sectional quantitative methodology. The data was processed using AMOS 24 with the SEM method. This research offers empirical evidence on the mediating effect of expertise, goodwill, trustworthiness, and religiosity between SMI power and brand attitude. Furthermore, the result of this study also shows that the influence of brand attitude on purchase intention is moderated by the hedonic value of the products. Keywords: social media influencer, modest fashion, perceived credibility, brand attitude, purchase intention
Co-Authors Adhisakti, Gregorius Andini, Ariesa Putri Arianti, Farahdiba Cempaka, Annisa Giwang Hasiani, Ismeralda Putri Wicaksono, Hanggowo