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Oktavia Anna Rahayu
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Humanities Education Social Sciences

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ANALYSIS OF FACTORS AFFECTING THE AMOUNT OF COMMUNITY SAVINGS AT PT. BANK MANDIRI TBK Oktavia Anna Rahayu
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.542

Abstract

The purpose of this study was to analyze the influence of the BI rate and the inflation rate on the amount of savings at PT bank Mandiri, Tbk. In the last three years PT Bank Mandiri Tbk has been able to establish itself as the largest bank in Indonesia with quite large asset holdings according to the Finance Indonesia website. These assets are the result of raising funds from the public which are influenced by several factors, including inflation and interest rates. Therefore, the efforts that have been made so far need to be maintained and even increased so that the amount of funds raised by PT Bank Mandiri Tbk in the future will increase even more.Data collection techniques by searching data at Bank Mandiri and websites of data statistics centers. The analytical method used is the Multiple Linear Regression model. SPSS application is used to help test this model. The results of the study show that the BI rate and inflation rate have a significant effect on the amount of savings. The influence of the BI rate and the inflation rate on total savings is 89.1%.
THE INFLUENCE OF CLEAR SHAMPOO ADVERTISEMENTS ON PURCHASE DECISIONS (CASE STUDY ON CLEAR SHAMPOO ADVERTISING CELEBRITIES ENDORSER: AGNES MONICA) Oktavia Anna Rahayu
International Journal Multidisciplinary Science Vol. 2 No. 1 (2023): February: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i1.543

Abstract

Increasingly fierce competition in producing products requires producers to carry out the right strategy so that their products can survive in the market. One of the ways to do this is to carry out promotions using celebrity endorsers as good message distributors. This study used multiple linear regression tests to determine the effect of celebrity endorser: Agnes Monica on Clear shampoo advertisements on consumer purchasing decisions. From the results of the partial test of the four variables studied, only attractiveness and power variables have an effect. That means the respondents rated Agnes Monica as a celebrity endorser capable of being inspirational and charismatic who was able to increase purchasing decisions of an advertised product, namely Clear shampoo.The variables of visibility and credibility have no effect on consumer purchasing decisions. From these results we can see that consumer purchasing decisions are not only influenced by how popular a celebrity endorser is, but also by the attractiveness and power of the endorser to make consumers confident in making purchasing decisions on advertised products.From the results of the simultaneous test of the four variables studied, it turns out that overall the variables of visibility, credibility, attractiveness and power influence consumer purchasing decisions. That means Agnes Monica as a celebrity endorser has popularity and is able to communicate advertised products, as well as being an inspiration and idol for others.
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