Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business
Syarifah, Khusaini
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMIS : Journal of Economics and Business

 1 
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Leng Coffee, Pekanbaru Syarifah, Khusaini; Sutrisna, Endang
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1610

Abstract

A comfortable and safe store atmosphere, coupled with excellent, high-quality service, are important factors that contribute to consumer satisfaction. Leng Coffee Pekanbaru, has strategically developed a safe and pleasant store atmosphere, and has implemented the best service which of course not only meets but also exceeds consumer expectations, as a strategy to face intense business competition. This research aims to assess the influence of store atmosphere and service quality on consumer satisfaction at Leng Coffee Pekanbaru. This research uses a descriptive statistical approach and quantitative statistics with an explanatory research model. The sample consisted of 100 respondents selected through the incidental sampling method. The main research instrument used was a questionnaire. The results of this research found that store atmosphere and service quality have a positive influence on consumer satisfaction both partially and simultaneously at Leng Coffee Pekanbaru.
Co-Authors Endang Sutrisna