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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Abdi Masyarakat
Istiqomah, Riska Nur
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Journal : Abdi Masyarakat

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The Importance of Digitalization in Efforts to Increase MSME Income in Gending Village, Probolinggo Regency Septiandika, Verto; Sucahyo, Imam; R, Andhi Nur; P, Renny Candra; Istiqomah, Riska Nur
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5822

Abstract

Real Work Lecture (KKN) at Panca Marga University is a way of learning and working for students through various activities that are directly involved in society and trying to be part of society actively and creatively in the dynamics that occur in society in a short period of time. Students have an important role, namely as agents of change where in people's lives there is a change. So that with this KKN, students are able to solve problems that exist in society, one of which is in improving the community's economy. The rapid development of an increasingly sophisticated era in the modern era like today is very important for UMKM in developing their business. UMKM (Micro, Small and Medium Enterprises) in Indonesia is one of the fields that dominates business actors. The majority of business actors cannot develop and experience bankruptcy. However, UMKM have challenges in the business sector, namely digital marketing in order to be able to survive in competition. This is what makes UMKM change sales strategies through digital. With digitalization in the marketing strategy, it can help UMKM to be better than before.
Marketing Strategy for Cassava Leaf Jerky Business Development in Efforts to Improve the Economy on a Home Industry Scale Septiandika, Verto; Istiqomah, Riska Nur; Veredila, Diska Cintya
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5768

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by the community. When running a small or medium business, business development is necessary. Business development is carried out for the reason of obtaining maximum profits as long as the planned sales targets are exceeded. The maximum profits obtained will have a big influence on business actors so they can expand and develop their business and also help improve the economy of an entrepreneur. An entrepreneur must also have a sales strategy in developing his business, such as a marketing strategy, updating labels and packaging, to improve any marketing that can help improve the community's economy. This activity is a collaboration between students who are guided by lecturers and Micro, Small and Medium Enterprises (MSME) partners, Cassava Leaf Jerky. The implementation of this service is carried out by producing efficient and more effective marketing so that it can easily increase the amount of cassava leaf jerky production.
Co-Authors Imam Sucahyo P, Renny Candra R, Andhi Nur Veredila, Diska Cintya Verto Septiandika, Verto