Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Pragowo, Hanny Herlambang
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Strategi Bisnis Warung Mama Indah Pragowo, Hanny Herlambang; Purrohman, Purnama Syae
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4918

Abstract

This research is motivated by consumer needs for Mama Indah's shop in Duren Jaya, East Bekasi, Bekasi City. The problem formulation in this study is how is the marketing strategy of Warung Mama Indah's business?. This type of research is descriptive qualitative research. The subjects in this study were managers, employees, and consumers of Mama Indah's shop. The object of this research is the implementation of the marketing strategy of Mama Indah's warung business. Data collection techniques using observation, interview, and documentation methods. Data analysis techniques using triangulation of sources and techniques. Based on the results of the study, it is stated that the business strategy of Warung Mama Indah is carried out by applying SWOT analysis and the 7P concept, namely: (1) Product, (2) Price, (3) Place, dan (4) Promotion, (5) Phisycal Evedance, (6) People, (7) Process. Keywords: Business Strategy, SWOT Analysis, Marketing Strategy
Co-Authors Purnama Syae Purrohman, Purnama Syae