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All Journal Mount Hope Global Economic Journal Mount Hope Management International Journal
Yoseph Erbito
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Mount Hope Global Economic Journal

 1 
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA PELAKU UMKM RUMAHAN OLIVE CAKE N COOKIES BENGKAYANG Tri Purwani; Yoseph Erbito; Nur Afifah
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.623

Abstract

The right marketing strategy is very important to increase sales and growth of home-based MSMEs. By implementing an effective marketing strategy, MSMEs can increase product visibility, attract new customers, and maintain customer loyalty. The study used a qualitative method, with a qualitative descriptive approach. Research data were obtained from the results of primary data and secondary data using several data collection techniques such as observation, interviews, and documentation studies. Based on the results of the study, sales of Olive Cake n Cookies products have increased since they first marketed their products until now. Thus, the marketing strategy that can be applied by Olive Cake n Cookies is a strategy in the marketing mix, namely product, price, place, promotion that can increase sales of Olive Cake n Cookies products.
PENGELOLAAN BADAN USAHA MILIK DESA PENYANGGAR DALAM RANGKA OPTIMALISASI PENDAPATAN ASLI DESA CIPTA KARYA Solikhin; Yoseph Erbito; Marsela
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.624

Abstract

The purpose of this study is how to manage the Village-Owned Enterprise of Penyanggar in order to optimize the original income of Cipta Karya Village". The research method uses a qualitative approach. The data analysis technique uses an interactive model according to Miles and Huberman. Based on the results of the study, it can be concluded that the management of BUMDes Penyanggar is carried out in accordance with the AD/ADRT, requiring the contribution of BUMDes Penyanggar to the original income of Cipta Karya Village and maximizing the utilization of the existence of BUMDes Penyanggar so that it can provide direct benefits to the community of Cipta Karya Village, so that it can support the management of BUMDes Penyanggar in order to optimize the original income of Cipta Karya Village optimally, this can be seen from the existence of BUMDes Penyanggar in Cipta Karya Village has had a good impact on the Village Government and the community of Cipta Karya Village.
STRATEGI PEMERINTAH DESA DALAM PENGEMBANGAN DESA WISATA CIPTA KARYA Yoseph Erbito; Solikhin; Yesika Ola
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.625

Abstract

The purpose of the study was to determine the strategy of the Cipta Karya Village government to successfully raise the tourism potential it has and the culture that is still preserved. The study used a qualitative method, with a qualitative descriptive approach, the type and source of data are primary data and secondary data. Based on the results of the study, it can be concluded that the strategy used in efforts to develop the Cipta Karya Tourism Village uses a strategy by utilizing the potential of natural tourism and artificial natural tourism, utilizing and creating facilities and infrastructure at tourist attractions, reading business opportunities in order to be able to open businesses for the community, so that the Cipta Karya Village Government has appeared to play an active role in supporting the development of the Cipta Karya Tourism Village by reading business opportunities from the potentials that arise from the activities of tourists and the community in the Tourism Village, so that the Cipta Karya Village Government plays an active role in supporting the development of the Cipta Karya Tourism Village.
Co-Authors Marsela Medlin Patricia Nur Afifah Solikhin Tri Purwani Yesika Ola