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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Utami, Anggun
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Computer Science & IT Social Sciences

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Journal : Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik

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Penerapan Personal Branding “Venny Eriska” Sebagai Lifestyle Influencer dan Blogger Medan di Media Sosial Instagram Utami, Anggun
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 3 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i3.21970

Abstract

Current developments in information technology, especially in social media. Paying attention to and building a good personal brand in this technological era is very important, considering the increasingly complex nature of competition. One way to show brand identity is through personal branding, which is a process for someone to manage and control other people's perceptions of the individual brand they are building. This research aims to find out how the personal branding "Venny Eriska" is implemented as a Medan lifestyle influencer and blogger on instagram social media. The research method used in this research is a qualitative method where the data results are not obtained through statistical procedures or in other forms of calculations which leads to non-mathematical data analysis. Data collection techniques are carried out using observation, interviews, and documentation. The stages of data analysis techniques in this research are data reduction, data presentation, and conclusion drawing. The results of the research conducted by the author in this study refer to the six keys to success namely, distinctiveness, relevance, consistency, competency/ ability, style, and meaning renewal standards.
Co-Authors Menrisal Yunus , Yuliawati