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All Journal Berajah Journal Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Ayu Eka Suwintari, I Gusti
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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PENGALAMAN WISATAWAN MENGIKUTI COOKING CLASS DAN ANALISIS SWOT DI BALI FARM COOKING SCHOOL Bagus Ketut Soma Antara, Ida; Septiyani, Sania; Ayu Eka Suwintari, I Gusti; Ayu Melistyari Dewi, I Gusti
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.479

Abstract

This research explores the experiences of tourists participating in cooking classes at the Bali Farm Cooking School. The data analyzed are tourist comments on TripAdvisor regarding "Bali Farm Cooking School" taken on December 21, 2023. The data is derived from tourist comments in 2023 totaling 30. The research findings indicate that the majority of tourists give a maximum rating, indicating a very satisfying experience. The positive experience involves tangible and intangible aspects. Tourists feel happy learning to cook, getting to know the local market, and gaining insights into Balinese community life. SWOT analysis is also used to identify internal and external factors to create internal and external strategies for the Bali Farm Cooking School.
PENGEMBANGAN DAYA TARIK DESA WISATA DI KABUPATEN BADUNG DENGAN PENDEKATAN POSTFORDISM Suwita Yanti, Ayu; Eka Sudarmawan, I Wayan; Hadi Purnantara, I Made; Ayu Eka Suwintari, I Gusti
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.314

Abstract

The aim of this research is to examine tourism development in Badung Regency, Bali, with a focus on the concept of Tourism Village and the application of the principles of postfordism. Referring to the Badung Regency Regional Regulations relating to Tourist Attractions and Tourist Villages, Badung has accommodated a number of diverse tourist attractions, including natural beauty, cultural heritage and adventure destinations. This research methodology adopts a literature study approach, which is a data collection method by utilizing related literature from various sources. Referring to the Tourism Village concept, Badung is identified as having integrated local economic growth, cultural preservation and environmental protection in tourism development. This approach not only generates economic benefits, but also strengthens cultural and environmental aspects, creating an unforgettable tourism experience for visitors. Through the principles of postfordism, Badung embodies a model of social and political regulation that regulates the relationship between tourist consumption, local economic growth, and cultural and environmental preservation. Thus, the development of Badung tourism through the Tourism Village concept reflects a holistic and successful economic strategy in creating sustainability in the tourism sector.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN TAMU MENGINAP DI PLATARAN UBUD HOTEL & SPA Riska Martiantari, Ni Wayan; Agung Ayu Arun Suwi Arianty, Anak; Ayu Melistyari Dewi, I Gusti; Ayu Eka Suwintari, I Gusti
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.334

Abstract

Promotion is an important factor in guests' decision to stay. Besides that, price is an aspect that is clearly visible to consumers and is also a factor in influencing consumers' decision to stay. Plataran Ubud Hotel & Spa has carried out several promotions to increase guests' interest in staying, but the number of rooms sold is still decreasing. The decrease in the number of rooms sold was also due to indications of high room prices for consumers. Plataran Ubud Hotel & Spa receives comments and reviews written by guests on the TripAdvisor, Booking.com and Google Review sites regarding high prices. This research aims to determine the influence of promotions and prices on guests' decisions to stay at Plataran Ubud Hotel & Spa. The research method used is quantitative correlational with data collection techniques, namely observation, questionnaires, interviews, and documentation. This research used 40 respondents using the Quota Sampling sampling technique and the sample size was based on the Hair et al. The results of the research show that there is a partial positive and significant influence between promotion on guests' decision to stay, there is a partial positive and significant influence between price on the decision to stay, and there is a simultaneous positive and significant influence between promotion and price on the decision to stay at Plataran Ubud Hotel & Spa.
PELATIHAN PENGOLAHAN LIMBAH (WASTE) HASIL PRODUKSI VIRGIN COCONUT OIL (VCO) SEBAGAI PRODUK GASTRONOMI DI DESA CAU BELAYU, MARGA, TABANAN Dwiki Tresnadi Pande, I Made; Putra Aditya, I Wayan; Eka Wirawan, Putu; Sri Darmayanti, Putu; Ayu Eka Suwintari, I Gusti; Hadi Purnantara, I Made; Suwita Yanti, Ayu; Adi Saputra, David
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 3 No. 1 (2024): Artikel Pengabdian bulan April-Juni
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v3i1.2219

Abstract

Desa Cau Belayu, Kecamatan Marga, Kabupaten Tabanan merupakan desa wisata yang memiliki potensi alam yang melimpah, seperti kelapa. Namun, pengembangan aktivitas wisata di Desa Cau Belayu belum berjalan secara maksimal, mengingat masih lemahnya SDM yang berkaitan dengan jiwa kewirausahaan, belum adanya produk kuliner unggulan berbasis kelapa (something to buy) yang ditawarkan kepada wisatawan. Pengolahan kelapa menjadi Virgin Coconut Oil (VCO) akan menghasilkan limbah (waste) berupa ampas kelapa dan blondo yang dapat diolah kembali menjadi produk kuliner, yaitu serundneg dan pepes tlengis. Tujuan pengabdian ini untuk menjadikan serundeng dan pepes tlengis sebagai produk wisata kuliner Desa Cau Belayu melalui pelatihan pengolahan limbah (waste) Virgin Coconut Oil (VCO) menjadi produk gastronomi kepada Kelompok PKK dan POKDARWIS (Kelompok Sadar Wisata) Desa Cau Belayu. Analisis data yang digunakan adalah pendekatan kualitatif yang bermaksud untuk memahami fenomena dan melakukan percobaan terkait subjek penelitian melalui metode demontrasi. Hasil pengabdian ini berupa serundeng dan pepes tlengis yang berasal dari limbah (waste) hasil produksi VCO, lalu dikemas dengan menarik dan siap dipasarkan kepada wisatawan. Setelah pelatihan ini, diharapkan kelompok PKK dan POKDARWIS dapat mengembangkan Desa Cau Belayu sesuai dengan potensi yang dimiliki dengan memproduksi serundeng dan pepes tlengis hasil residu Virgin Coconut Oil sebagai usaha yang berkelanjutan sebagai produk kuliner unggulan (something to buy) Desa Wisata Cau Belayu yang dikemas sesuai dengan inovasi dan kreativitas masyarakat.
OPTIMALISASI PEMASARAN DIGITAL WISATA MELALUI WORKSHOP VIDEO CONTENT CREATOR BAGI CALON PELAKU PARIWISATA: KOLABORASI BERSAMA BALI FILM SCHOOL Eka Wulandari, Ni Putu; Ayu Melistyari Dewi, I Gusti; Ayu Eka Suwintari, I Gusti; Juwita Sari, Retno; Ayu Gayatri Kesumayathi, Ida
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 3 No. 1 (2024): Artikel Pengabdian bulan April-Juni
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v3i1.2220

Abstract

Industri pariwisata merupakan sektor ekonomi yang sangat dinamis dan berperan signifikan dalam pembangunan ekonomi Indonesia. Bali, sebagai destinasi wisata unggulan, menarik jutaan wisatawan setiap tahun. Untuk mempertahankan daya tariknya, inovasi dalam pemasaran digital, khususnya melalui konten video, menjadi sangat penting. Menyikapi hal ini, mahasiswa Diploma Empat Manajemen Perhotelan IPB Internasional bersama Bali Film School mengadakan Workshop Video Content Creator bagi siswa SMK N 3 Denpasar. Kegiatan ini bertujuan untuk meningkatkan keterampilan digital siswa dalam pembuatan konten video yang relevan untuk industri pariwisata. Workshop yang dilaksanakan pada 3 Juni 2024 ini melibatkan dua narasumber ahli dalam media digital yang memberikan materi komprehensif, mulai dari dasar-dasar pembuatan video hingga teknik lanjutan. Metodologi pelaksanaan mencakup persiapan, pelaksanaan, dan evaluasi kegiatan. Hasil workshop menunjukkan peningkatan keterampilan dan kreativitas peserta dalam membuat konten video yang menarik. Dukungan finansial dari IPB Internasional sebesar 5 juta rupiah sangat berperan dalam kesuksesan acara ini. Kesimpulan dari kegiatan ini adalah bahwa workshop berhasil memberikan manfaat signifikan dan mendorong kolaborasi antara dunia pendidikan dan industri pariwisata, yang dapat terus dikembangkan di masa depan.
Co-Authors Adi Saputra, David Agung Ayu Arun Suwi Arianty, Anak Ayu Gayatri Kesumayathi, Ida Ayu Melistyari Dewi, I Gusti Bagus Ketut Soma Antara, Ida Dwiki Tresnadi Pande, I Made Eka Sudarmawan, I Wayan Eka Wulandari, Ni Putu Hadi Purnantara, I Made I Wayan Putra Aditya, I Wayan Juwita Sari, Retno Putu Eka Wirawan Riska Martiantari, Ni Wayan Septiyani, Sania Sri Darmayanti, Putu Suwita Yanti, Ayu