Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Riset Ekonomi dan Akuntansi Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Naura Bilqis Tasyakurina
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

 1 
Kolaborasi Pemberdayaan dan Pendampingan UMKM Desa: Pemanfaatan Platform Digital terhadap Kemandirian Ekonomi Masyarakat UMKM Desa Klagen Naura Bilqis Tasyakurina; Salva Wi Nur ain; M. Dedy Marhadi; M. Sulthan Alvi; Chrystia Aji Putra
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1044

Abstract

Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.
Inovasi Digital Dalam Pemberdayaan UMKM Guna Mendorong Pembangunan Ekonomi Lokal Di Desa Klagen Naura Bilqis Tasyakurina; Condro Widodo
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1058

Abstract

Digital innovation has become an important aspect in efforts to empower MSMEs and develop local economies in various regions, especially Klagen Village. This research investigates the implementation and impact of digital innovation in the village context. Through a participatory approach, students explored how MSMEs in Klagen Village adopted digital technology such as creating a Linktree and MSME website, creating Google Maps points, and registering NIB to increase their market access and operational efficiency. The research results show that the adoption of digital innovation has made a significant contribution to increasing income, expanding product ranges, and accelerating MSME business processes. However, challenges such as limited knowledge and skills, concerns about data security, and the level of public acceptance were also identified as potential barriers. By exploring these findings, this activity not only provides insight into the benefits of digital innovation for MSMEs at the local level, but also highlights the importance of cross-sector collaboration to increase digital innovation and sustainable economic growth at the village level.
Co-Authors Audy Herlina Puspitasari Condro Widodo Enjelly Talitha Callista Fajar Syaiful Akbar M. Dedy Marhadi M. Sulthan Alvi Natalia Dwi Wulandari Putra, Chrystia Aji Salva Wi Nur ain