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All Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora)
Garryn Christian Ranuntu
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Other

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Journal : Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora)

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Advertisement Representation in North Sulawesi : Representasi Iklan di Sulawesi Utara Vany Kamu; Nova Olvie Mandolang; Christo Rilco Pua; Garryn Christian Ranuntu
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4082

Abstract

Advertising is a form of communication media that has a persuasive nature, where the aim is to convince viewers to trust and use the product or service being promoted. The form of advertising can be in the form of images, photos, and words, even a combination of both, or leaflets, banners, digital advertisements, or individuals. Research on advertising is an important step to introduce the context, significance, and purpose of the research. Advertising, as an integral element in the world of marketing and communication, has a very vital role in influencing consumer perceptions, attitudes, and behavior. In the digital era and globalization, advertising is not only a means of promoting products or services, but also reflects trends, cultural values, ​​and social dynamics. This research will use a descriptive research approach to answer research questions. The choice of descriptive research with a quantitative approach is considered appropriate to the objectives of this research. Apart from playing a role in forming meaning, representation also plays a role in forming identity. Identity is a product of production that is constantly in the process of change, indicating that identity is "always formed within, not outside, representation." The analysis applied in this research is based on Hall's theory of representation. Representation combines existing signs to form meaning, and because everyone has different empirical experiences, the nature of representation becomes unstable and is never limited to just one interpretation.
LEGAL PROVERBS AND EXPRESSION IN KAILINESSE: Peribahasa Hukum dan Ekspresi dalam Bahasa Kaili Garryn Christian Ranuntu
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4318

Abstract

This article explores legal proverbs and expressions in the Kailinesse, a regional language spoken by communities in Central Sulawesi, Indonesia. The study aims to identify and analyze the meaning and social function of proverbs related to law and social norms in Kaili culture. Using an ethnolinguistic approach, the article examines how legal proverbs reflect the cultural values, ethics, and worldview of the Kaili people, as well as their role in maintaining social order. The analysis reveals that legal proverbs in the Kailinesse not only serve as advice or warnings but also as expressions of local wisdom that encompass principles of justice, harmony, and adherence to customary rules. The findings provide insights into how the Kaili community expresses concepts of law and justice through their language and highlight the importance of proverbs as a tool for preserving cultural identity.
Co-Authors Christo Rilco Pua Djeinnie Imbang Nova Olvie Mandolang Parengkuan, Domenic Karema S. Vany Kamu