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All Journal Jurnal Layanan Masyarakat (Journal of Public Service)
Hartono, Gita Alya
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Journal : Jurnal Layanan Masyarakat (Journal of Public Service)

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COMMUNITY EMPOWERMENT AND SUSTAINABLE TOURISM: THE IMPLEMENTATION OF COMMUNITY-BASED TOURISM PROGRAMME IN SONGKHLA CITY Pratiwi, Briliani Putri Pijar; Kartina, Alessandro; Wardhana, Firnanda Hady; Hartono, Gita Alya; Inez Tasya Brilliant; Muhammad Ilham Arrasyid; Nabila Putri Siswandini; Naufal Izzuddin; Naura Khalilah Sandrina; Raisa Jawda Azzam
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 3 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i3.2024.451-459

Abstract

In the late years, Thailand is facing the increase of the tourist number per year. The numerous tourist took vacancy to the Thailand, has positive and also negative impact. Songkla is the city enriched with history and culture, face much challenges in their communities, including herbal product, fishery, and mini mango farm. This paper aim to analyse the role of community based tourism (CBT) concept to strenghtened local communities participation, to protect sustainability of tourism, and facing challenge that faced by local communites. Community based tourism concept emerged as the solution for local communities to balance the tourism development with local communities prosperity. Quantitative, with interview, field observation, and documentation has been done. The result shows that Mini Mango, seabass, and herbal product have big economy potency, but need much better quality control and storage-duration management. To solve those problems, government and local communities in Songkhla must collaborate altogether. When these industries keep developing, that will help local economy and preserve culture in Songkhla, Thailand.
COMMUNITY CAPACITY ENHANCEMENT IN COMMUNITY BASED TOURISM (CBT) MANAGEMENT IN SONGKHLA, THAILAND THROUGH EDUCATION AND TRAINING: Indonesia Pratiwi, Briliani Putri Pijar; Kartina, Alessandro; Wardhana, Firnanda Hady; Hartono, Gita Alya; Inez Tasya Brilliant; Muhammad Ilham Arrasyid; Nabila Putri Siswandini; Naufal Izzuddin; Naura Khalilah Sandrina; Raisa Jawda Azzam
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 4 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i4.2024.596-611

Abstract

This community service aims to analyze the role of education and training in strengthening the capacity of communities in Songkhla City, Thailand, in managing the impacts of community-based tourism. Through qualitative methods including observation, document analysis, and Focus Group Discussion (FGD), this community service found that education and training programs have succeeded in improving community understanding and skills. In the Koh Yor Weaving community, the training provided enabled members to develop more innovative and attractive woven products for tourists, while maintaining local traditions. In the organic farming community, training encouraged the implementation of environmentally friendly agricultural practices that increased production sustainability. Meanwhile, the fishing community showed increased ability in natural resource management, reducing negative impacts on the environment. These findings confirm that education and training not only improve technical skills but also strengthen awareness of sustainable practices. In addition, active community participation in these programs shows a strong sense of ownership of the initiatives being implemented. Collaboration between the government, educational institutions, and non-governmental organizations is also an important factor in the success of these programs.
Co-Authors Inez Tasya Brilliant Kartina, Alessandro Muhammad Ilham Arrasyid Nabila Putri Siswandini Naufal Izzuddin Naura Khalilah Sandrina Pratiwi, Briliani Putri Pijar Raisa Jawda Azzam Wardhana, Firnanda Hady