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All Journal Jurnal Ilmiah Edunomika (JIE)
Annisa Rizki Septiandini
Universitas Islam Batik Surakrta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Jurnal Ilmiah Edunomika (JIE)

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Kualitas Produk, Promosi, dan Pelayanan terhadap Loyalitas Pelanggan pada Amanah Mart Sukoharjo Annisa Rizki Septiandini
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8365

Abstract

This study aims to determine the quality of the product, promotions, and service simultan ously and partly on customer loyalty at Amanah Mart Sukoharjo. This type of research is quantitative, the research population is all loyal customers who often shop at Amanah Mart Sukoharjo with the sampling technique using purposive sampling technique. Sample were taken by 100 respondents. Methods of data analysis using the classical assumption test, multiple linear regression analysis, hypothesis testing and test the coefficient of determination. The results showed that product quality, promotion and service had a simultaneous and significant effect on customer loyalty.
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