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AFFIRMATIVE ENFORCEMENT FOR MICRO, SMALL, AND MEDIUM ENTERPRISES IN THE FIELD OF INTELLECTUAL PROPERTY RELATED TO NATURAL COLOURS IN BATIK MAKING Dwirainaningsih, Yustiana; Dheasari Rachdantia; Mursidah; Andri Nur Cahyo
Bengkoelen Justice : Jurnal Ilmu Hukum Vol. 14 No. 2 (2024): November 2024
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jbengkoelenjust.v14i2.37343

Abstract

The importance of Intellectual Property Rights protection for Micro, Small and Medium Enterprises is a major highlight in supporting the sustainability and economic competitiveness of this sector. IPR has great potential to add value to the products and services produced by MSMEs, create a competitive advantage, and protect innovations or brands from the threat of infringement. However, various obstacles such as complex administrative procedures, high costs, unsupportive regulations, and limited law enforcement related to IPR violations are significant challenges for MSME actors. Normative legal research in this context aims to identify solutions to these problems, through simplification of the registration process ensuring that IPR registration procedures are simpler and more accessible to MSME actors subsidising registration fees providing relief from IPR registration fees through government subsidies or fiscal incentives for MSMEs that register their IPRs improvement of regulations encourages revision of regulations that pay attention to the needs of MSMEs, such as accelerating the time of the registration process and recognition of IPRs for local or traditional typical products. Increased law enforcement encourages revision of regulations that pay attention to the needs of MSMEs, such as accelerating the time of the registration process and IPR recognition for local or traditional typical products. Socialisation and education are expected to educate MSME players about the strategic benefits of IPR and how to take advantage of the system to support their businesses. Policies that support MSMEs are more optimal in utilising IPR to increase competitiveness, open up opportunities for market expansion, and protect local innovation and creativity. Collaborative efforts between the government, related institutions, and MSME players are the key to the optimal use of IPR. Keywords: MSMEs natural color batik, Affirmative, Intellectual Property
Transisi Menuju Batik Ramah Lingkungan: Pemanfaatan Serat Alam sebagai Media Alternatif dan Penerapan Konsep Zero Waste Yustiana Dwirainaningsih; Mursidah; Andri Nur Cahyo; Aria Mulyapradana
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i1.243

Abstract

The batik industry's dependence on conventional textile raw materials and production patterns that produce high waste (fast fashion) poses serious challenges to environmental and sustainability aspects. This Community Service (PkM) activity aims to facilitate the transition towards more environmentally friendly batik production in the Independent Women's Community. The implemented solutions focus on two main pillars: (1) Substitution of Conventional Media with Sustainable Natural Fibers and (2) Application of Zero Waste Fashion Principles in design and production. The PkM method involves intensive training, technical assistance, and demonstrations of batik making on natural fiber media (pineapple fiber) as well as zero waste cutting pattern design workshops. The results of the activity demonstrated a significant increase in partners' understanding and skills in processing natural fibers into high-quality batik materials, while also enabling them to design fashion products that minimize fabric waste to below 5%. This implementation successfully created a prototype batik product with high sales value, based on renewable materials, and aligned with green market demands. Overall, this Community Service Program not only increased the technical and economic capacity of the Independent Women's Group but also demonstrated that a sustainable and waste-free batik production model is realistic and feasible, making a real contribution to environmental preservation and the development of a responsible creative economy.
Implementasi Nilai Nilai Pancasila Dalam Program CSR Perusahaan Untuk Keberlanjutan Lingkungan Pada PT Telkom Pekalongan Dwirainaningsih, Yustiana; Mursidah; Andri Nur Cahyo
Diktum: Jurnal Ilmu Hukum Vol. 14 No. 1 (2026): Mei
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/vd5ccm50

Abstract

This study aims to analyze the implementation of Pancasila values within the Corporate Social Responsibility (CSR) programs of PT Telkom Pekalongan, particularly those oriented toward environmental sustainability. The research is grounded in the urgency of integrating corporate social responsibility with the foundational philosophy of the state, which emphasizes a balanced interplay among social, economic, and environmental dimensions in sustainable development. Employing a qualitative method with a case study approach, the study seeks to obtain an in-depth and contextual understanding of the phenomenon. Data were collected through in-depth interviews, field observations, and documentation analysis of the company’s CSR initiatives. The findings demonstrate that the value of Divinity is reflected in the ethical commitment to environmental preservation, the value of Humanity is manifested in efforts to enhance public awareness of a healthy environment, the value of Unity is realized through multi-stakeholder collaboration, the value of Democracy is evidenced by community participation in planning and implementation processes, and the value of Social Justice is embodied in the equitable and sustainable distribution of program benefits. These findings affirm that the internalization of Pancasila values in CSR policies functions not merely as normative legitimacy but also as an effective institutional strategy for strengthening corporate sustainability governance and contributing substantively to sustainable development.