Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Applied Sciences (FJAS)
Putu Dea Oktavia Arisanti
Program Studi Pengelolaan Perhotelan, Politeknik Pariwisata Bali
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Formosa Journal of Applied Sciences (FJAS)

 1 
The Effect of Product Quality and Price on Purchase Intention of Event Package at the Apurva Kempinski Bali Putu Dea Oktavia Arisanti; Ni Desak Made Santi Diwyarthi; I Gusti Agung Gede Witarsana
Formosa Journal of Applied Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i10.11398

Abstract

The data analysis method used in this study is Multiple Linear Regression, Coefficient of Determination, t test and F test. According to the results of the study, it can be observed that product quality has a positive and significant impact on interest in buying event packages, prices have a significant positive effect on interest in buying event packages and product quality and prices, simultaneously have a significant impact on interest in buying event packages. The high impact of product quality variables and prices on buying interest in event packages is 65.2%. The input that can be conveyed by researchers is that it is hoped that The Apurva Kempinski Bali Hotel will evaluate the services provided, so that later it can provide more responsive services, evaluate the prices offered, always provide good service, maintain good product quality, and prices such as the benefits received by buyers.
Co-Authors I Gusti Agung Gede Witarsana Ni Desak Made Santi Diwyarthi