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Rahmasari, RIfka Firzanah
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Deconstructing Masculinity in the Clothing Representation of Ghibli Anime Characters by the TikTok Account @Delvinyauu (A Roland Barthes Semiotic Study on Japanese Popular Culture in Indonesia) Rahmasari, RIfka Firzanah
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.12016

Abstract

This research explores the representation of masculinity in TikTok content by the creator @Delvinyauu, focusing on the portrayal of characters from Studio Ghibli films. It investigates how these representations challenge traditional masculine stereotypes in Japanese culture, particularly through the lens of soft masculinity. Utilizing a descriptive qualitative method combined with Roland Barthes' semiotic analysis, the study analyzes the denotative and connotative meanings behind fashion choices, body language, and character portrayals. Results indicate that the creator's content resonates with audiences, showcasing a softer, empathetic masculinity that diverges from conventional ideals. This shift promotes a more nuanced understanding of masculinity, encouraging emotional expression and individuality in contemporary society. The study concludes that TikTok serves as a platform for redefining masculine identity, as it reflects the evolving perceptions of gender roles among youth in Indonesia.
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