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All Journal PROCEEDING IC-ITECHS 2014 Jurnal Pengabdian Masyarakat Asia Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Wardani, Lely Surya
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Journal : PROCEEDING IC-ITECHS 2014

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Visual Identity of Tlogo Land Tourism to Enhance Brand Awareness Fernanda, Rico Alan; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1580

Abstract

Tlogo Land is a tourist destination in Malang Regency that faces issues with visual identity inconsistency, including the use of different logos across various social media platforms. This study aims to design a consistent and integrated visual identity to enhance brand awareness and attract tourists. The research employs a non-participatory approach, with data collected through direct observation of Tlogo Land and interviews with the management. The process of designing the visual identity follows the Design Thinking method, consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. The results show that the designed visual identity, including the logo, colors, and other graphic elements, effectively reflects the character and values of Tlogo Land as a nature-based tourist destination. The implementation of the visual identity on media such as business cards, staff uniforms, and stamps proves to be effective in increasing recognition and creating a positive image of Tlogo Land among visitors. This study concludes that developing a consistent visual identity can be an effective strategy for brand awareness of tourist destinations, while also strengthening Tlogo Land's image as a professional and attractive tourist destination
Infographic Posters at Sumber Gentong Natural Tourism as an Information Medium Hezron, Michael Patrick; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1658

Abstract

Infographic posters have significant potential to enhance visitor understanding of the Sumber Gentong tourist destination. This study aims to analyze how infographics can be utilized as an effective visual communication tool to convey information about facilities, regulations, and conservation values at Sumber Gentong. Through engaging and informative visualizations, it is anticipated that infographics can increase Sumber Gentong's brand awareness, attract more visitors, and encourage active participation in environmental conservation.
Co-Authors Fernanda, Rico Alan Hendrawan, Faldi Hezron, Michael Patrick Jeremiah, Sean Elbert Wardana, Ditya