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All Journal Jurnal Representamen Insight : Jurnal Pemikiran dan Penelitian Psikologi
Ocvitalia, Shally
REPRESENTAMEN
Education Public Health

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Journal : Jurnal Representamen

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PENGARUH PERSONAL BRANDING VANESSA AXELIA MELALUI TAYANGAN “THE VOICE” RCTI TERHADAP SIKAP IMITASI REMAJA DI SURABAYA Ocvitalia, Shally; Hamim, Hamim; Soenarjanto, Bagus
representamen Vol 2 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.074 KB) | DOI: 10.30996/representamen.v2i02.1396

Abstract

The Voice Indonesia is one in the million of reality show programs in RCTI. Thisprogram succesed catching attention of many people and get a high rating in everyepisode. And, there is a participants who can catch so many attention from viewers, she isnamed Vanessa Axelia, she is 19 years old and came from Surabaya Started from thiscase, finally makes me as a researcher want to know the influence of personal brandingby Vanessa Axelia through The Voice RCTI episodes to tenenager’s imitation inSurabaya. This descriptive research is using a quantitative method. The evaluation fromthis research is personal branding of 66,8% influence on teenager’s imitation attitude inSurabaya. Like a personal branding theory by Peter Montoya who said there are 3 mostimportant things to building personal branding. There are competency, style andstandard. From that elements will correlated with imitation theory from Bandura whichare attention, retention, reproduction and motivation.Keywords : personal branding, imitation attitude of teenagers, The Voice RCTI
Co-Authors A.A. Ketut Agung Cahyawan W Soenarjanto, Bagus