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All Journal JASL - Journal of Applied Studies in Language
Brown, Papiso Irene
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Education Languange, Linguistic, Communication & Media

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Journal : JASL - Journal of Applied Studies in Language

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A pragmatic analysis of linguistic manipulative statements displayed on Facebook political group page Brown, Papiso Irene; Molete, Mantoa
Journal of Applied Studies in Language Vol. 8 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v8i2.63-72

Abstract

This study investigates the pragmatic dimensions of linguistic manipulative statements found in Facebook political group pages, with a particular focus on the Hoatiti group. Social media platforms like Facebook have become powerful tools for political discourse, where language can be intentionally used to manipulate users' perceptions, beliefs, and actions. It examines how specific linguistic features are employed to sway opinions and promote particular ideologies within the group. Through qualitative analysis of posts and discussions on the Hoatiti group page it uses a purposive sample of n=5 statements, to identify patterns of language manipulation, misinformation, and loaded questions. The study also explores the socio-pragmatic context of these manipulative statements, examining how the interaction between the writer, the reader, and the political environment shapes the effectiveness of such discourse. This is a case study analysing how language is used strategically to manipulate Facebook users. Findings revealed that manipulation in political language, while not always overt, can occur through the use of specific pragmatic techniques including speech acts, among others. Through the lens of pragmatics, this research uncovered how these techniques were employed on Facebook and how they contributed to creating a persuasive and often manipulative environment. Findings revealed that subtle, yet powerful role of language influenced political thought on Facebook and provides insight into the broader implications of digital political communication. It is therefore, recommended that insights from such studies could inform the development of counter-narratives  through public awareness campaigns to protect individuals from being emotionally manipulated.
Linguistic manipulation realised on Hoatiti Facebook political statements and comments: A gricean relevance maxim violation Brown, Papiso Irene
Journal of Applied Studies in Language Vol. 9 No. 1 (2025): June 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v9i1.23-32

Abstract

Adherence to Grice’s maxims assumes that speakers and writers engaged in a conversation are understandable to both their listeners/readers such that words used do not have ambiguous or overlayed meanings that can be misinterpreted to deviate from the actual intended meanings. This study outlines how interlocutors communicate in digital spaces in cases where either the writer/reader does not fully cooperate in a conversation thus violating the Relevance Maxim in political discussions. The proposed study objective is to assess the degree of relevance in political posts and responses, examining whether followers maintain focus on the topic under discussion, or if they deviate into tangential or irrelevant issues on the Hoatiti Facebook page. Therefore, the study is premised on a qualitative method approach limited to a case study. It comprises of Hoatiti Facebook group page randomly extracted statements n=3 and comments n=5 (3x5) to allow for interaction analysis between the writers and the readers using purposive-convenience sampling. Data is analyzed thematically and inductively. The theoretical undertaking to guide this study is premised on Sperber & Wilson’s theory expounded on the 1985 Relevance theory and built on the Gricean model of pragmatic inference and conversation. The findings of the study revealed various fallacies including ad-hominem, tangential, red-herring, or personal attacks fallacies that violated the relevance maxim. It therefore recommends that for interlocutors to stay informed about a topic they must critically evaluate the statements before responding to contribute and give meaningful insights to the conversations through literacy campaigns to inform them of the importance of relevance in online political conversations.
A pragmatic analysis of linguistic manipulative statements displayed on Facebook political group page Brown, Papiso Irene; Molete, Mantoa
Journal of Applied Studies in Language Vol. 8 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasl.v8i2.63-72

Abstract

This study investigates the pragmatic dimensions of linguistic manipulative statements found in Facebook political group pages, with a particular focus on the Hoatiti group. Social media platforms like Facebook have become powerful tools for political discourse, where language can be intentionally used to manipulate users' perceptions, beliefs, and actions. It examines how specific linguistic features are employed to sway opinions and promote particular ideologies within the group. Through qualitative analysis of posts and discussions on the Hoatiti group page it uses a purposive sample of n=5 statements, to identify patterns of language manipulation, misinformation, and loaded questions. The study also explores the socio-pragmatic context of these manipulative statements, examining how the interaction between the writer, the reader, and the political environment shapes the effectiveness of such discourse. This is a case study analysing how language is used strategically to manipulate Facebook users. Findings revealed that manipulation in political language, while not always overt, can occur through the use of specific pragmatic techniques including speech acts, among others. Through the lens of pragmatics, this research uncovered how these techniques were employed on Facebook and how they contributed to creating a persuasive and often manipulative environment. Findings revealed that subtle, yet powerful role of language influenced political thought on Facebook and provides insight into the broader implications of digital political communication. It is therefore, recommended that insights from such studies could inform the development of counter-narratives  through public awareness campaigns to protect individuals from being emotionally manipulated.
Co-Authors Molete, Mantoa