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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Sustainable Community Service Fokus Abdimas Jurnal Abdi Citra
Silviyani, Yuli Anita
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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Journal : Journal of Sustainable Community Service

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Social Media Utilisation in Increasing Sales at UMKM Kube Wanita Pamulang Estate Silviyani, Yuli Anita; Fitriyah, Fitriyah; Risthi, Alyssa
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i2.891

Abstract

Micro, Small and Medium Enterprise (MSME) sector has various problems such as decreased sales, capital, hampered distribution, difficulties with raw materials. MSME players must also make changes to their marketing orientation, especially in the current modern era. Many small business owners are transitioning to online commerce in order to boost sales, however, they often lack the technological know-how to do so effectively. This initiative is designed to offer knowledge and expertise to female entrepreneurs in Pamulang Estate on utilizing social media for marketing and sales, as well as guidance on using online marketplaces to sell products. Additionally, it involves analysing how social media can be used to attract customers and expand consumer base. As a result of this project, partners will gain a better understanding of marketing and promoting products independently through social media.
Co-Authors Agus Afandi FITRIYAH Fitriyah Fitriyah Novianti, Dian Nurhayati Nurhayati Puspita Handayani Risthi, Alyssa