Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Airlangga Journal of Innovation Management Jurnal Inkofar
Pratama, Irfan Aji
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS KELAYAKAN BISNIS DENGAN PENDEKATAN EKONOMI TEKNIK USAHA ANGKRINGAN (STUDI KASUS ANGKRINGAN 86 FORUM KOMUNIKASI PEMUDA PANGKAT , TANGERANG, BANTEN) Ismawan, Muhamad Arie; Pratama, Irfan Aji; Saputra, Rahmat
Jurnal Inkofar Vol 8, No 2 (2024)
Publisher : Politeknik META Industri Cikarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46846/jurnalinkofar.v8i2.411

Abstract

Usaha kuliner merujuk pada bisnis yang bergerak dalam bidang penyediaan makanan dan minuman.Analisis usaha angkringan dengan pendekatan ekonomi teknik sangat diperlukan untuk memastikan kelayakan dan profitabilitas jangka panjang bisnis ini di tengah persaingan dan perubahan pasar yang dinamis.Metode Penelitian kuantitatif deskriptif Menurut analisis yang dilakukan, bisnis Angkringan 86 memiliki modal awal sebesar Rp 6.446.000, nilai sisa sebesar Rp 4.050.000 pada akhir tahun kelima, dan suku bunga yang digunakan sebesar 3%, nilai kelayakan metode NPW adalah Rp 5.620.625, Rp1.124.125, dan Rp 12.066.625, masing-masing. Periode pembayaran kembali 0 tahun 0 bulan 17 hari, ROR 103%, rasio B/C 20,87, dan BEP 50/unit/produk. Oleh karena itu, dapat disimpulkan bahwa proyek "Angkringan 86" adalah bisnis yang layak untuk dilakukan. Kata kunci : Analisis, Ekonomi Teknik, Bisnis
Faktor-faktor yang Mempengaruhi Minat dalam Pembelian Makanan: Promosi Media Sosial dan Label Halal sebagai Variabel Independen Alfajri, Dian Rizky; Pratama, Irfan Aji; Said, Syihabudin; Atiah, Isti Nuzulul
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.87284

Abstract

Driven by the fierce rivalry within the digital-age culinary MSME sector, this research addresses the conflicting empirical evidence surrounding how digital marketing, halal certification, and e-WOM shape purchasing interest. The research gap lies in the divergent results of prior studies and the limited empirical models integrating social media promotion, halal labelling, and e-WOM within a unified analytical framework in a religiosity-based local market context. This study aims to examine the effects of social media promotion, halal labelling, and e-WOM on consumer purchasing intention in culinary SMEs. A quantitative approach with a cross-sectional survey design was employed. Data were collected through structured questionnaires and analyzed using multiple linear regression to test both partial and simultaneous effects. Statistical evaluations demonstrate that while online promotion and halal tags notably drive purchasing decisions, peer-to-peer digital reviews (e-WOM) fail to show a meaningful partial impact. Simultaneously, the three variables significantly affect purchasing intention. The novelty of this study lies in developing an integrative model that combines digital communication dimensions and religious value–based trust attributes within a single empirical framework at the SME level. Theoretically, the study enriches digital and halal marketing literature, while managerially, it highlights the importance of optimizing promotional content and ensuring halal certification. Future research is recommended to adopt longitudinal designs and incorporate mediating variables such as trust and perceived risk to further refine the analytical model.
Co-Authors Alfajri, Dian Rizky Ismawan, Muhamad Arie Isti Nuzulul Atiah Said, Syihabudin Saputra, Rahmat