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Kharianti, Finik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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An Analysis Behaviour Of Palm Sugar Traders In Mandailing Natal Based On Islamic Business Ethics Perspective: Analisis Perilaku Pedagang Gula Aren Di Mandailing Natal Berdasarkan Prespektif Etika Bisnis Islam Kharianti, Finik; Rahman, Nur Ahmadi Bi
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.615

Abstract

Trade as one of the economic activities carried out by most people in Indonesia. Indonesia has various natural potentials both in agriculture and animal husbandry. One of the advantages that Indonesia has is soil fertility so that it can have a positive impact in the form of the growth of various plants, one of which is palm trees. The output of processed palm trees is arena sugar which is widely used by the community for daily food. In addition, palm sugar is also one of the leading commodities in Mandailing Natal, North Sumatra. The purpose of this study was to analyze the behavior of palm sugar traders in Mandailing Natal based on the perspective of Islamic business ethics. The research method used is a qualitative method with a descriptive approach. The results of this study indicate that the behavior of palm sugar traders in Mandailing Natal is in accordance with Islamic law and Islamic business ethics.
Strategies to Increase Sales of Micro, Small and Medium Enterprises by Utilizing the Tik Tok Shop in an Islamic Perspective Kharianti, Finik; Nawawi , Zuhrinal M
Journal of Indonesian Management Vol. 2 No. 4 (2022): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1080

Abstract

This study aims to find out what strategies make the TikTok platform an effective media promotion in marketing a product and increasing sales to micro, small and medium enterprises. In this research the method used is a descriptive approach, this research is a research that collects data contained in social media, be it books, journals and so on. From this research, the data used are primary and secondary data. The results showed that sales promotion by giving discounts or price reductions, giving vouchers and coupons, free goods (gif), product guarantees and free shipping. Publicity with a direct approach to consumers. Interactive marketing by involving consumers in sales activities. TikTok with various interesting features in it. These things help micro, small and medium enterprises to market their products and increase their sales. So optimal utilization of TikTok features and a good approach with consumers, can help in increasing sales. Thus TikTok becomes an effective promotional medium in marketing activities.
Co-Authors Rahman, Nur Ahmadi Bi Zuhrinal M. Nawawi