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All Journal Journal of Indonesian Management
Ananda, Desthilia Hendra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Of Product Design And Product Quality To Purchase Decisions Ananda, Desthilia Hendra; Yusnita , Rita Tri; Lestari , Suci Putri
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.973

Abstract

This study aims to determine the analysis of product design and product quality on purchasing decisions (a survey of consumers who buy bag products at the Tazik Art Shop). The method used is a quantitative approach with the survey method. With a research sample of 100 consumers who buy bag products at the Tazik Art Shop. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the design of the bag product at the Tazik Art Shop shop had a very good rating classification, the quality of the bag product at the Tazik Art Shop shop had a very good rating classification, the decision to buy a bag at the Tazik Art Shop shop had a good rating classification. Simultaneously product design and product quality have a significant influence on purchasing decisions. Partially Product Design has an insignificant effect on the increase in purchasing decisions, partially Product Quality has a significant effect on purchasing decisions
Co-Authors Lestari , Suci Putri Yusnita , Rita Tri