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Nirwana , Testa Pradia
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Religion Social Sciences

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Journal : JURNAL SAHID DA'WATII

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INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK BAGI GENERASI ALPHA DI KECAMATAN CIBUNGBULANG Noer Taufik , Rachmi Fidhara; Muslikhah , Febri Palupi; Nirwana , Testa Pradia
JURNAL SAHID DA'WATII Vol 3 No 02 (2024): Desember 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i02.623

Abstract

This research aims to determine the intensity of use of TikTok social media among the Alpha generation, especially in Cibungbulang District. TikTok, which is a popular platform among teenagers, offers a variety of features that support interaction, entertainment and creativity. This research uses a quantitative approach with a descriptive design to describe the relationship between motives, duration and frequency of TikTok use by junior high school (SMP) students in Cibungbulang District. Data was collected through questionnaires distributed directly to 40 respondents using a purposive sampling technique, which was then analyzed using SPSS and the Pearson correlation test. The research results showed that the majority of students (57.5%) had a low level of intensity of using TikTok, followed by 22.5% of students with high intensity, 17.5% very low, and 2.5% very high. The use of TikTok is more dominant in the frequency indicator, which reaches 50%, followed by motives for use (25%) and duration (25%). This research confirms that the intensity of social media use, which is influenced by motive, duration and frequency, has a significant influence on the Alpha generation's habits of using TikTok as a means of entertainment, communication and social identity formation
HUBUNGAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFTING DI MEDIA SOSIAL INSTAGRAM El Raihan , Zulham; Muslikhah , Febri Falupi; Nirwana , Testa Pradia
JURNAL SAHID DA'WATII Vol 3 No 02 (2024): Desember 2024
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v3i02.625

Abstract

The increasingly rapid development of technology and information, the concept of informal communication such as online discussions has developed until the term E-WOM (electronic word of mouth) emerged. Apart from that, E-WOM allows a consumer to determine whether to buy a product from a brand and find out the advantages or disadvantages. This product. The presence of thrifting makes it an alternative, especially for teenagers, to be able to get fashion according to their tastes. The quality offered by thrifting sellers is no less competitive than other new clothing. Therefore, the aim of this research was to determine the relationship between electronic word of mouth and the decision to purchase thrifting products on Instagram social media. This research uses quantitative methods. The sampling technique used was non-probability purposive sampling, the sample taken was 35 public respondents who had seen or bought thrifting products on Instagram. The data collection method used a questionnaire via Google Form. The results of the research show that there is a significant relationship between electronic word of mouth and the decision to purchase thrifting products on Instagram social media.
Co-Authors El Raihan , Zulham Muslikhah , Febri Falupi Muslikhah , Febri Palupi Noer Taufik , Rachmi Fidhara