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All Journal Journal of Economics and Policy Studies (JEPS) Danadyaksa: Post Modern Economy Journal
Anggraeni, Yuniar Nanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Danadyaksa: Post Modern Economy Journal

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The Influence of Promotions, Online Customer Reviews, and Online Customer Ratings on Decisions to Purchase Muslim Clothing Products in E-Commerce Shopee on IKHAC Students Anggraeni, Yuniar Nanda; A’yuni, Diah Syifaul
Danadyaksa: Post Modern Economy Journal Vol. 1 No. 1 (2023): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v1i1.4

Abstract

Research conducted by the Global Overview Report shows that Indonesia is ranked fifth as a country with people who often shop online with a percentage reaching 36%. This research aims to measure the influence of promotions, online customer reviews, and online customer ratings on purchasing decisions for Muslim clothing products on Shopee e-commerce. This research uses quantitative methods with survey methods. A total of 100 respondents were selected using a probability sampling technique using the Slovin formula from all undergraduate students at the Institut Pesantren KH. Abdul Chalim (IKHAC). The results of this research, the T-test show that the independent variable is promotion, Online customer reviews, and online customer ratings partially have a positive and significant effect on purchasing decisions for Muslim clothing products on e-commerce Shopee among IKHAC students. In the F test, the independent variables promotion, online customer review, and online customer rating simultaneously have a positive and significant influence on the decision to purchase Muslim clothing products on e-commerce Shopee among IKHAC students. Based on the coefficient of determination value, it shows that 66.4% is influenced by the three factors above.
Co-Authors A’yuni, Diah Syifaul Muawanah Muawanah Sundari Sundari