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All Journal Secure And Knowledge-Intelligent Research in Cybersecurity And Multimedia (SAKIRA)
Amir Husen, M. Hasan
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Computer Science & IT Engineering Law, Crime, Criminology & Criminal Justice

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Comparative Analysis: Adobe Illustrator vs. Canva for Graphic Design Projects Emgirinata, Lalu Amarin; Al Abtad Purma, M Raga; Amir Husen, M. Hasan
Secure And Knowledge-Intelligent Research in Cybersecurity And Multimedia (SAKIRA) Vol. 2 No. 2 (2024): Optimizing Multimedia for Education, Design, and Tourism in the Digital Era
Publisher : Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/s4kira.v2i2.20

Abstract

This article discusses the comparison between two popular multimedia software tools, Adobe Illustrator and Canva, in terms of functionality, ease of use, and utility across various graphic design projects. Adobe Illustrator is renowned as a professional vector design tool with advanced features, while Canva offers a more user-friendly approach with a wide range of templates and ready-to-use design elements. Through this comparative analysis, the article aims to provide insights into the strengths and weaknesses of each software to help users select the tool best suited to their needs. In this digital era, graphic design has become increasingly important for various purposes—personal, business, and professional. Graphic design helps effectively convey information and capture the audience's attention. Two popular multimedia software tools for graphic design are Adobe Illustrator and Canva. Each has its advantages and drawbacks, and choosing the right software depends on the user's needs and skill level.
Social Media Digital Strategy for Coffee Business at Cafeteria Universitas Islam Al-Azhar Tamimi, Muhammad Khairul; Pirdaus, Yasman; Amir Husen, M. Hasan
Secure And Knowledge-Intelligent Research in Cybersecurity And Multimedia (SAKIRA) Vol. 3 No. 01 (2025): The Role of Digital Technology in Enhancing Education, Security, and Business
Publisher : Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36679/s4kira.v3i1.25

Abstract

Marketing is one of the important elements in the development of micro, small, and medium enterprises (MSMEs). In practice, marketing strategies can be implemented through various media such as social media, promotional videos, and websites. These strategies play a role in expanding consumer reach and increasing product competitiveness in the market. One example of the application of this marketing strategy is at Café Taria Unizar, a culinary business unit located in the Al-Azhar Islamic University (Unizar) environment, which provides various kinds of food and drinks for students. The products sold at Café Taria Unizar include meatballs, soto, bread, snacks, and various drinks. In addition, this cafe also collaborates with tenants or supplier partners who provide goods such as rice, tofu, and other foods. Currently, product marketing at Café Taria uses social media Instagram, TikTok, Facebook, etc. as a means of promotion. Café Taria Unizar was officially established on August 10, 2024 and has great opportunities to grow through the implementation of more innovative and structured digital marketing strategies. Implementing the right marketing strategy can be the key to increasing the number of customers and strengthening Café Taria Unizar as a productive and sustainable business unit in the campus environment..
Co-Authors Al Abtad Purma, M Raga Emgirinata, Lalu Amarin Pirdaus, Yasman Tamimi, Muhammad Khairul