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All Journal Economic Development Progress
Dinda Santika
STIE Bina Karya Tebing Tinggi
Economics, Econometrics & Finance Social Sciences

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Journal : Economic Development Progress

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Pengaruh Pengalaman Pemasaran terhadap Loyalitas Pelanggan Rumah Kecantikan dr Rina dengan Kepuasaan sebagai Variabel Intervening Dinda Santika; Hastuti Handayani Harahap; Sarwoto Sarwoto
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.17

Abstract

Marketing theories become the basic theory, especially the theory of consumer behavior. The aim of the study is to show answers to the research hypothesis: marketing experience influences customer satisfaction with a T-statistic value of 19.593 and customer loyalty with a T-statistic value of 2.676. Customer loyalty is influenced by customer satisfaction, the value of the T-statistic is equal to 3.245 and customer satisfaction is the intervening variable between the effect of marketing experience on customer loyalty with a coefficient value of 0.4122. The research was conducted on 97 respondents as well as being the research sample. Data processing using SPSS 25.0 software
Co-Authors Hastuti Handayani Harahap Sarwoto Sarwoto