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DECISION MAKING FOR PROJECT SELECTION IN PT. JKT WITH ANALYTIC HIERARCHY PROCESS (AHP) METHOD R. Daffa Andaru Fawwaz Naufal; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2451

Abstract

The focus of this study is how PT. Jawara Kanistha Tibra (JKT) makes decisions about three projects: "Reggae Festival", "A Night at the Orchestra: Dewa 19," and "Suara Akal Summit". PT. JKT faces challenges in choosing between three projects. Each project has different risks and benefits, and many different stakeholders participate in it. The Analytical Hierarchy Process (AHP) method is used to provide a systematic framework for evaluating and selecting the project that best aligns with the organization's strategic objectives. The results show that "A Night at the Orchestra: Dewa 19" received the highest score, indicating that this project meets all assessment criteria. This decision helps the company achieve its long-term goals in addition to short-term financial benefits. PT JKT can provide better direction for future project evaluation and selection by using a more objective and methodical approach.
DECISION MAKING FOR MARKETING STRATEGIES PT ZXC FOR PT QWE’S PRODUCT IN INCREASING SALES WITH AHP Adam Riztama Amora; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2455

Abstract

Using the Analytic Hierarchy Process (AHP) method, this study attempts to find and evaluate efficient marketing methods to boost sales of Dosing Pump products from PT QWE through PT ZXC. Particularly for PT QWE items that contribute significantly to the company's revenue, PT ZXC's sales have stalled over the last five years. The nationwide demand for products with HS code 8413.50.90 has increased despite a decline in purchases from PT ZXC, suggesting fierce rivalry at the supplier level. The primary target markets were determined by historical data analysis and AHP to be businesses with high purchase frequency and value, such as oil and gas, power plants, water/wastewater, and petrochemicals. The Technical Workshop Masterclass was the most successful marketing technique, according to the AHP statistics, because it was relevant to the target market and improved product comprehension. It is therefore recommended that PT ZXC concentrate on setting up technical workshops, expanding its target market, and enhancing its after-sales support. To guarantee long-term efficacy, marketing techniques should also be periodically reviewed and modified in response to consumer input. It is anticipated that PT ZXC will boost sales of PT QWE products and solidify its place in the cutthroat industry with this approach.