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All Journal Jurilma Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)
Akrem, Ahmed Mohammed
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Chemistry Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)

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Investigating the Specialty Coffee Industry's Allure for Local and Global Investors Maspul, Kurniawan Arif; Akrem, Ahmed Mohammed; Sidiq, Ari Rahmana
Jurnal Sosial Sains dan Komunikasi Vol. 2 No. 2 (2024): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), juni 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v2i2.387

Abstract

The specialty coffee industry has experienced remarkable growth globally, becoming a prominent trend in various regions. In the Middle East, Saudi Arabia has emerged as a significant player, attracting substantial investor interest in the specialty coffee sector. This article aims to delve deeper into the reasons behind the allure of the specialty coffee industry in Saudi Arabia, highlighting its position as a global trendsetter in the Middle East. Saudi Arabia's rising middle class, cultural attachment to coffee, thriving coffee culture, government support, and export potential contribute to its appeal for investors. Employing a qualitative approach, including interviews, discussions, and literature review, this study provides comprehensive insights into the specialty coffee industry in Saudi Arabia. The findings emphasize the significant potential for long-term growth and profitability, making specialty coffee investments in Saudi Arabia an attractive proposition for local and global investors.
Co-Authors Maspul, Kurniawan Arif Sidiq, Ari Rahmana