The rapid advancement of technology has significantly influenced trading systems and facilitated business operations such as offering, purchasing, and selling goods and services via the internet. Alongside the development of computer technology, the internet has emerged as an effective solution to address various challenges in commerce. Business transactions can now be conducted electronically without requiring physical contact or face-to-face meetings. In the realm of online business, e-commerce plays a pivotal role in enhancing the efficiency and effectiveness of electronic business activities, offering numerous benefits for both companies and consumers. The presence of e-commerce is expected to improve services by providing comprehensive information about the offered products.This study employed data collection methods including observation, interviews, and library research. Data analysis was conducted through four stages: system survey, survey findings analysis, information needs identification, and system requirements specification. The system design utilized the Waterfall model with Unified Modeling Language (UML) tools. Furthermore, the MySQL database was applied to facilitate the processing of goods data for sales, ensuring swift, accurate, and efficient marketing efforts. The outcome of this web-based sales information system design is anticipated to enhance operational efficiency in the sales process. This system provides an integrated platform to streamline product management and improve customer access to information. Additionally, the system contributes to optimizing sales processes by reducing manual workloads and increasing data management accuracy. The implementation of this system is expected to support the effectiveness of sales activities at TEND Komputer while offering a competitive edge in an increasingly dynamic market.