The integration of IoT and blockchain in supply chain operations presents a transformative potential for real-time optimization. This paper investigates the implementation of these technologies to enhance transparency, traceability, and efficiency across the supply chain network. The study analyzes how IoT devices and blockchain’s decentralized ledgers provide secure, real-time data exchange, enabling faster decision-making and reducing operational costs. The findings highlight that combining IoT with blockchain leads to substantial improvements in supply chain management, making it more resilient and responsive to disruptions.