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All Journal International Journal of Kita Kreatif
Kesuma, T.Meldi
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Economics, Econometrics & Finance Social Sciences

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Journal : International Journal of Kita Kreatif

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The Influence of Sharia Marketing, Assets and Prices on Online Merchant Business Sustainability Due to The Closure of The Tiktok Shop in Banda Aceh Muhazir, Muhazir; Kesuma, T.Meldi
International Journal of Kita Kreatif Vol 2, No 1 (2025): International Journals Kita Kreatif Vol.2 No.1 Februari 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i1.38951

Abstract

This research aims to determine the influence of sharia marketing variables, assets and prices on the sustainability of online merchant businesses in Banda Aceh due to the closure of TikTok shops. This research uses quantitative research with a descriptive approach, while the objects in this research are the TikTok shop sellers in Banda Aceh. The data used in this research is primary data obtained from respondents who have filled out the questionnaire. The sample in this study was 105 respondents who were calculated using the Hair formula, the sample was taken using a non-probability sampling technique with a purposive sampling approach and the data was analyzed using a multiple linear regression model. The results show that simultaneously sharia marketing, assets and prices have an effect on business sustainability, while partially sharia marketing, assets and prices have a significant partial effect on business sustainability.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND HALAL LABELING ON THE PURCHASE INTENTION OF SOMETHINC SKINCARE WITH BRAND IMAGE AS A MEDIATING VARIABLE IN UNIVERSITAS SYIAH KUALA STUDENTS Husna, Nurul; Kesuma, T.Meldi
International Journal of Kita Kreatif Vol 1, No 2 (2024): International Journals Kita Kreatif Vol.1 No. 2 Mei 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i2.38546

Abstract

This research aims to analyze the influence of electronic word of mouth and halal labeling on interest in purchasing certain types of skincare with brand image as a mediating variable. The objects of this research are students at Syiah Kuala University. This research uses a quantitative approach, with a probability sampling method using proportional random sampling technique with a sample size of 100 respondents. The data analysis techniques used are path analysis and Sobel test. Based on the results of the research analysis, it was found that electronic word of mouth had a positive and significant effect on buying interest. Halal labeling has a positive and significant effect on purchasing interest. Electronic word of mouth has a positive and significant effect on brand image. Halal labeling has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchasing interest. And the results of the Sobel test on indirect influence show that brand image mediates the influence of electronic word of mouth and halal labeling on purchasing interest.Keywords: Electronic Word Of Mouth, Halal Labeling, Purchase Intention, Brand Image, Skincare Somethinc
Co-Authors Muhazir Muhazir, Muhazir Nurul Husna