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All Journal Paradoks : Jurnal Ilmu Ekonomi
Sari, Rohayani Mustika
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Social Sciences

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Journal : Paradoks : Jurnal Ilmu Ekonomi

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Analisis Pengaruh Gaya Hidup Dan Kualitas Pelayanan Terhadap Niat Pembelian Ulang Produk Makanan Cepat Saji Di Kota Surakarta Yang Dimediasi Oleh Perilaku Konsumen Sari, Rohayani Mustika; Irmawati, Irmawati
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1164

Abstract

This study explains type of research used in this study uses quantitative methods. The sampling technique used is purposive sampling with non-probability sampling. The analysis tool in this research is ads SEM PLS. The results of this study are 1.)Lifestyle has a positive and significant influence on the formation of consumer repurchase intention so that the first hypothesis is supported. 2.)Service quality has a positive influence on repurchase intention so that the second hypothesis is supported. 3.)The results of the analysis show that lifestyle has a positive influence on consumer behavior so that the third hypothesis is supported. 4.)Service quality has a positive influence on consumer behavior so that the fourth hypothesis is supported. 5.)There is a positive influence of consumer behavior on repurchase intention The fifth hypothesis is supported. 6.)Lifestyle has a positive and significant indirect influence on repurchase intention through the mediating variable of consumer behavior so that the sixth hypothesis is supported. 7.)Service quality provides a positive and significant indirect influence on purchase intention through the mediation variable of consumer behavior so that the hypothesis of
Co-Authors Irmawati Irmawati