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All Journal Jurnal Buana Akuntansi
Dina Evita Junianti
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Economics, Econometrics & Finance

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Journal : Jurnal Buana Akuntansi

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Faktor-Faktor Penentu Keputusan Investasi Pada Generasi Milenial Dan Gen Z Dina Evita Junianti; Tenriwaru, Tenriwaru; Andi Nirwana Nur
Jurnal Buana Akuntansi Vol 10 No 1 (2025): Jurnal Buana Akuntansi
Publisher : LPPM UBP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/akuntansi.v10i1.8052

Abstract

This study aims to analyze the factors that influence investment decisions among Millennials and Gen Z in Makassar City. The sample of this study consisted of 100 respondents selected using purposive sampling techniques. The research method used a survey approach with multiple linear regression analysis to test the hypothesis. The results of the study indicate that financial literacy has a positive but insignificant effect on investment decisions. Investment motivation is proven to have a significant positive effect on investment decisions. Financial behavior also has a positive and significant effect on investment decisions. Overall, these three variables simultaneously have a positive and significant effect on investment decisions. The implications of this study indicate that increasing motivation and good financial behavior can encourage wiser investment decision-making among Millennials and Gen Z.
Co-Authors Andi Nirwana Nur