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All Journal Indonesian Journal Of Business And Entrepreneurship Research Fundamental and Applied Management Journal
Rusni Andriani
Unknown Affiliation
Economics, Econometrics & Finance

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Quantitative Analysis of the Trade Industry: The Effect of Environmental Policy on Industry Growth Ahmad Nur Budi Utama; Zumrotul Avifa K; Diah Nurdiana; Rusni Andriani; Hasnadia Rusdi
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2492

Abstract

This study aims to examine the impact of environmental policies on the growth of the trade industry, with a particular focus on Toko Marannu. Through a descriptive analysis, the research highlights key areas of implementation, customer acceptance, and the resultant effects on sales, customer satisfaction, and overall business performance. The findings reveal that Toko Marannu has successfully implemented environmental policies, such as the use of environmentally friendly bags and the provision of alternative packaging options, which have been well-received by customers. The study shows that these policies positively influence sales growth, increase the number of visitors, and enhance profits, while maintaining high levels of customer satisfaction. The research, conducted through a quantitative approach using surveys and questionnaires with 40 customers, underscores the importance of environmental policies in driving industrial growth and improving consumer perceptions. These insights offer valuable guidance for businesses seeking to integrate sustainable practices while achieving economic growth.
Exploring Investment Preparedness in Generation Z Through the Lens of Self-Determination Theory Muh. Yahya; Rusni Andriani; Risal; Nurafini Anggraini
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): FAMJ, June 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i1.2241

Abstract

In the wake of the financial challenges brought on by the Coronavirus pandemic, many Indonesians have taken steps to allocate their funds or secure future financial gains through various means, including savings and prudent financial planning. This study aims to explore the investment preparedness of students at Universitas Negeri Makassar through the lens of Self-Determination Theory. This theory emphasizes the role of intrinsic motivation, competence, and relatedness in shaping individual behavior. The research employs a quantitative approach, collecting data through surveys designed according to the principles of Self-Determination Theory. These surveys assess the level of investment preparedness among students and the factors influencing it. The findings are expected to provide valuable insights into the factors that impact students' readiness to invest and the implications for financial education programs on campus. By understanding these factors, educators can better support students in developing the skills and motivation needed to make informed investment decisions, ultimately contributing to their financial well-being and future success.
Co-Authors Ahmad Nur Budi Utama Diah Nurdiana Hasnadia Rusdi Muh. Yahya Nurafini Anggraini Risal Zumrotul Avifa K