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Journal : Journal of Comprehensive Science

Financial Performance Analysis: Manufacturing Companies In Indonesia Before And Post The 2008 Global Economic Crisis Rohmat Hidayat, Agus; Alifah, Nur; Oga Laksana, Medika
Journal of Comprehensive Science Vol. 1 No. 5 (2022): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v1i5.158

Abstract

This study aims to analyze the financial performance of Indonesian manufacturing companies before and after the global economic crisis in 2008. In this study, financial performance is measured by Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). By comparing the average ROA, ROE, and NPM before and after the crisis, the results of the descriptive analysis were tested. It can be seen that ROA, ROE and NPM after the crisis were higher than before the crisis. As a result, post-crisis financial performance has improved compared to before the crisis. Based on the descriptive analysis, it is known that the financial performance of manufacturing companies after the crisis is better than before the crisis. Based on the t test, the results of ROA, ROE and NPM tests were obtained as follows. First, Post-crisis ROA is higher than before the 2008 global economic crisis, and the increase is said to be large. Second, post-crisis return on equity appears to be higher than before the global economic crisis, but this is not statistically significant. Third, post-crisis NPM also appears to be larger than before the crisis, but not statistically significant. The results of the t test show that financial performance as measured by ROA has improved after the crisis compared to before the crisis.
The Role Of Digital Marketing For Micro, Small And Medium Enterprises In The Era Of The Asean Economic Community Alifah, Nur; Rohmat Hidayat, Agus; Elan Maulani, Isma
Journal of Comprehensive Science Vol. 2 No. 1 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i1.177

Abstract

Today's technology continues to grow and users begin to feel the benefits of using the internet. Some feel dependence on the presence of the Internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) using information technology in their business, especially in the era of the ASEAN Economic Community (AEC). The purpose of this study is to describe in general the impact of digital marketing on SME sales in Batam City. This research is qualitative in nature and uses a triangular model that combines structured interview methods, in-depth interviews and observations of MSMEs participants who actively participate in Market Community Improvement Services – Cooperatives and SMEs in the City. From the results of the study it can be seen that digital marketing facilitates communication and direct interaction between MSME players and consumers, increasing market share, increasing the visibility of MSME players and increasing sales.