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Prasiwi, Septarani
Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
Economics, Econometrics & Finance

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PENGARUH PERLAKUAN ISTIMEWA, PERSEPSI INVESTASI HUBUNGAN DAN KOMUNIKASI INTERPERSONAL TERHADAP KUALITAS HUBUNGAN (STUDI KASUS PT. BPD DIY CABANG WATES) Tahwin, Muhammad; Prasiwi, Septarani
BBM (Buletin Bisnis & Manajemen) Vol 2, No 2: Agustus 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i2.22

Abstract

This study aims to analysis the preferential treatment, perceived relationship investment, and interpersonal communication as key factors influencing relationships quality. Analysis was performed on PT. BPD DIY Cabang Wates. A quantitative approach is employed. The data gathered using a survey method with questionnaire as an instrument of measurement. Scale which used to measure the answers of questionnaires questions using a likert scale with n=220 respondents as the samples. The data were analyzed using multiple regression analysis. Preferential treatment, perceived relationship investment, and  interpersonal communication found have a positive significant impact on the relationship quality in PT. BPD DIY Cabang Wates. Keywords: preferential treatment, perceived relationship investment, interpersonal communication, and relationships quality
Co-Authors Muhammad Tahwin