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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Eshaq, Aqel Sahal Awadh Bin
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Humanities

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Professional Training as a Catalyst for Business Growth: A Case Study in the Airline Industry Wei Chien, Ng; Lay Hong, Tan; Zamanee, Zema Rania Safiyyah Binti Zema; Yueru, Liu; Eshaq, Aqel Sahal Awadh Bin; Yishuo, Zhang; Yutong, Zhao; Ali, A. J.; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4011

Abstract

This study examines the impact of professional training initiatives on business growth in the context of AirAsia, a major player in the low-cost airline industry. Using a mixed-methods approach, data were collected through structured questionnaires distributed to 100 employees and 100 customers, complemented by document analysis and performance reviews. The aim was to assess how training programs influence internal and external outcomes such as employee skill development, service quality, customer satisfaction, and overall operational efficiency. Quantitative data were analyzed using SPSS, with multiple regression tests applied to determine the relationship between training quality and key business variables. The findings reveal that training quality significantly contributes to business growth by improving employee capabilities (? = 0.514**, p 0.01), service delivery (? = 0.462**, p 0.01), and customer experience (? = 0.221*, p 0.05). These results confirm that well-structured training enhances both workforce performance and customer satisfaction, ultimately strengthening AirAsia’s competitive advantage. This research provides valuable insights into how strategic investment in human capital can drive sustainable growth in service-based industries, particularly in cost-sensitive markets.
Co-Authors Ali, A. J. Kee, Daisy Mui Hung Lay Hong, Tan Wei Chien, Ng Yishuo, Zhang Yueru, Liu Yutong, Zhao Zamanee, Zema Rania Safiyyah Binti Zema