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All Journal Abdimisi Fokus Abdimas Jurnal Pengabdian Kepada Masyarakat Kalam
Haryoso, Gunung Subagyo Anom
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Fokus Abdimas

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PENDAMPINGAN OPTIMALISASI MARKETPLACE BAGI PELAKU UMKM UNTUK MENINGKATKAN PENJUALAN ONLINE Handayani, Puspita; Ratnasari, Fina; Haryoso, Gunung Subagyo Anom
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.67-70

Abstract

This community engagement initiative was designed to support MSMEs in Cibadung Village, Gunung Sindur District, in addressing obstacles related to digital marketing and the underutilization of online marketplaces. Adopting a structured approach, the program offers digital literacy workshops, guidance on optimizing online stores, training in digital marketing techniques, inventory control, customer service enhancement, and regular monitoring and evaluation. The involvement of students as mentors fosters stronger collaboration between academia and entrepreneurial practice. The program’s outcomes indicate improvements in the digital skills of MSMEs, growth in sales transactions, and enhanced competitiveness of local products in the online marketplace. With its systematic and sustainable approach, this program has the potential to serve as a replicable model for digital empowerment of MSMEs in other areas.
Co-Authors Aditya Riky Nugroho Ibram P. Dalimunthe ibram pinondang dalimunthe, ibram pinondang Irwan Setiawan Lindawati Lindawati Nugroho, Aditya Riky Puspita Handayani Putri, Wulandari Cahyani Ratnasari, Fina