Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Endrianto Sahedtyo Nugroho Suhadak
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Analisis Strategi Daya Saing Pasar Tradisional Dan Modern Berdasarkan Minat Pembelian Pengunjung Endrianto Sahedtyo Nugroho Suhadak; Agung Dwi Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 6 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i6.5300

Abstract

The development of the trade sector shows that there is increasingly strong competition between modern markets and traditional markets in attracting consumer attention. This study aims to analyze the differences between the two based on the perspective of visitors on purchasing power. The method used is a qualitative descriptive approach through direct observation and interviews. The results of the study revealed that traditional markets stand out in terms of local culture and social closeness between sellers and buyers. Meanwhile, modern markets are preferred by consumers who prioritize convenience, product diversity, and modern facilities. Digital marketing factors, product innovation, and market image also play an important role in influencing consumer purchasing interest in each type of market.
Co-Authors Agung Dwi Nugroho