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All Journal Quantitative Economics and Management Studies Daengku: Journal of Humanities and Social Sciences Innovation
Chand, Prakash Bahadur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Journal : Quantitative Economics and Management Studies

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The Impact of microfinance on poverty reduction through women’s empowerment Chand, Prakash Bahadur
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3864

Abstract

This study investigates the impact of microfinance on women's empowerment and poverty reduction in Nepal's Kathmandu Valley. The research employs a mixed-methods approach, utilizing structured questionnaires with five-point Likert scales to collect data from 294 women participating in Self-Help Groups (SHGs), selected through purposive sampling. Descriptive and inferential statistical techniques, including Cronbach’s alpha reliability testing, ANOVA, regression, and correlation analysis, were applied to assess multidimensional outcomes. The results reveal that microfinance has the strongest positive impact on socioeconomic status (β=1.048, p<0.001), explaining 69.5% of empowerment variance (Adj. R²=0.695), while showing a negative association with household decision-making (β=-0.265, p<0.001). A key finding highlights the divergence between perceived financial benefits (mean scores 3.93-4.00) and their statistical insignificance in regression models (p=0.926), suggesting that economic interventions alone may be insufficient. The study demonstrates methodological rigor with high reliability (α>0.7) and robust multivariate analysis. The findings indicate that microfinance significantly influences socioeconomic empowerment but has complex effects on other dimensions of women's lives, underscoring the need for integrated approaches combining financial and social interventions.
The Perception-Reality Gap in Digital Marketing: Measuring Social Media's True Influence on Nepal's Cold Drink Consumer Choices Awasthi, Keshab Raj; Pandey, Dipak Raj; Chand, Prakash Bahadur
Quantitative Economics and Management Studies Vol. 6 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4025

Abstract

This study investigates the influence of social media marketing, including advertisements, influencer endorsements, and user-generated content, on consumer preferences and purchasing behavior for cold drinks in Nepal. Using a descriptive research design with purposive sampling (N=384), the study collected data through structured questionnaires targeting active social media users aged 18-35. Descriptive analysis revealed that social media advertisements had the highest perceived impact (Mean=38.98), followed by influencer marketing (Mean=27.09). However, correlation and regression analyses painted a different picture: while a weak but significant link existed between influencers and user-generated content (r=.134, p<.01), none of the social media variables significantly predicted actual consumer preferences (p>.05, R²=.005). The findings suggest a notable disconnect between perceived and real influence, implying that factors like price, taste, and convenience may outweigh digital marketing effects in Nepal’s cold drink market. The study challenges the assumed dominance of social media in shaping consumer behavior, particularly in emerging markets, and calls for more nuanced, locally tailored marketing strategies. Future research should incorporate behavioral tracking, cross-platform comparisons, and longitudinal designs to better understand the gap between online engagement and actual purchasing decisions. These insights are critical for marketers aiming to optimize digital campaigns in price-sensitive, culturally distinct markets like Nepal.
Co-Authors Awasthi, Keshab Raj Basnet, Bhabishya Pandey, Dipak Raj