Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Safera, Vania Konita
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention Safera, Vania Konita; Roostika, Ratna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6855

Abstract

This research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products. Involving 225 respondents obtained through Google Form, "this study used the PLS-SEM (Partial Least Square Structural Equation Modeling)" method and SPSS-based descriptive statistical analysis to test six hypotheses. The findings indicate that the credibility of information significantly influences its usefulness. The credibility of information substantially impacts its adoption. The usefulness of information notably affects purchasing. Additionally, the usefulness of information significantly influences buying intention. However, the attitude towards information does not significantly affect purchase intention, and information adoption shows that it is positive towards purchase intention. The conclusions of this study provide recommendations and suggestions for businesses to prioritize information quality, source clarity, and relevance of e-WOM content in digital marketing strategies.
Co-Authors Ratna Roostika