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Salsabila, Alisya Chantika
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Social Sciences

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MCCC’s Youtube Content Production Management for Covid-19 Education Junaedi, Fajar; Sukmono, Filosa Gita; Salsabila, Alisya Chantika
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1203

Abstract

Muhammadiyah Covid-19 Command Center (MCCC) is an institution established by the Muhammadiyah Central Board to become the center for handling the Covid-19 pandemic. This institution has effectively become a government collaborator in dealing with the pandemic. MCCC conducts health promotion by utilizing various media, including Youtube. This study found that MCCC has a professional standard in producing Youtube content. MCCC always conducts research before the production process. The research is conducted to determine the needs of the community. In the distribution process, MCCC tries to build interaction with the audience. Interaction is an important aspect of increasing engagement. In the end, this involvement is part of the process so that the public understands Covid-19.
Co-Authors Fajar Junaedi Sukmono, Filosa Gita