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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Ida Zuliyana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Journal : Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat

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Penguatan Jiwa Kewirausahaan Mahasiswa melalui Strategi Pemasaran Digital Yudhi Novriansyah; Supriyati Supriyati; Herawati Herawati; Muhammad Asman; Ida Zuliyana
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2144

Abstract

Lectures of the Management Study Program at Muara Bungo University (UMB) have implemented a Community Service Program (PKM) to boost students' entrepreneurial spirit. This was carried out through a seminar and discussion with the theme "Strengthening the Entrepreneurial Spirit of Students through Digital Marketing Strategies" in the UMB Faculty of Economics Auditorium. It is hoped that the seminar and discussion, designed with a participatory learning approach, will enhance the entrepreneurial spirit of UMB Management Study Program students and teach them how to use digital marketing to start businesses and open ventures.
Co-Authors Herawati Herawati Muhammad Asman Supriyati Supriyati Yudhi Novriansyah