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Ayuni, Mashita
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Economics, Econometrics & Finance

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The Influence of Digital Supply Chain Technology on Retail Performance Ayuni, Mashita; Zai, Immanuel
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6412

Abstract

This study aims to examine the effect of supply chain digitalization on retail performance using supermarkets as the research object. The research method used includes quantitative analysis. This study used Google Forms to create a questionnaire using a Likert scale. The survey received 274 responses, and the data were also analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study concluded that digitalization, supply chain management, and implementation technology have a positive effect on retail performance by linking supply chain performance mediation.
Co-Authors Zai, Immanuel