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All Journal Jurnal Ilmiah Ekonomi Islam
Juwita, Wullan
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Ekonomi Islam

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MODEL CASH BACK JUAL BELI PAKET LEBARAN PERSPEKTIF EKONOMI SYARIAH Juwita, Wullan; E. Mulya Syamsul; Abu Syhabudin
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study examines the mechanism and consumer perception of the Ceria Eid Savings Package program conducted by a business owner in Village Cigasong. The program offers basic needs and children’s gift packages (My Baby) that can be paid daily over a 300-day period, with a cashback incentive as an added appeal. The research method used is interviews with three sources: the business owner (Mrs. Lina Marlina) and two consumers (Mrs. Eni Rohaeni and Mrs. Titing). The findings indicate that while some consumers feel helped by the program due to reduced Eid expenses and cashback benefits, others express concerns regarding package transparency, potential misuse of funds, and the risk of price increases closer to Eid. Therefore, transparency, clear legality, and proper oversight are required to build trust and ensure the sustainability of such a savings scheme.
Co-Authors Abu Syhabudin E. Mulya Syamsul