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All Journal International Journal Of Science, Technology & Management (IJSTM)
Akbar Maulana, Rizky
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Journal : International Journal Of Science, Technology

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The Influence Of Social Media Influencer Marketing (SMIS) Mediated By Credibility On The Purchase Intention Of Kawasaki Ninja ZX-25RR Sport Motorcycles In Indonesia: A Pilot Study Akbar Maulana, Rizky; Indrawati, Indrawati
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1332

Abstract

The rapid rise of social media has shifted marketing strategies toward influencer-driven promotions, particularly for high-involvement products like sport motorcycles. This study explores how different traits of social media influencers affect people’s intention to buy the Kawasaki Ninja ZX-25RR in Indonesia, with credibility playing a mediating role. The research aims to examine the influence of Social Media Influencer Marketing (SMIs) on purchase intention, using credibility as an intervening variable. The model includes three constructs: SMIs (trustworthiness, likability, expertise, and information quality), credibility, and purchase intention. A pilot test was conducted with 30 respondents who were familiar with both the product and the influencer, Harald Arkan. The instrument, consisting of 3 variables and 20 items, was analyzed using SPSS software. The results showed that all items met the validity threshold (CITC > 0.3) and reliability standard (Cronbach’s Alpha > 0.7). Therefore, the instrument is considered valid and reliable for use in the main study.
Co-Authors Indrawati Indrawati