Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal INJECT Interdisciplinary Journal of Communication
Dimas Rahmatulah
Unknown Affiliation
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Impression Management In Building Personal Branding Marco Randy Dimas Rahmatulah; Manik Sunuantari; Tamara Klicek
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2165

Abstract

Public figures employ various strategies to elevate their popularity and cultivate a specific public image. A key tactic is effective impression management. Through strategic impression management, individuals can optimize the results of their personal branding endeavors. Marco Randy, a prominent figure in the entertainment industry as an influencer, host, and radio personality, exemplifies this concept. He has successfully crafted a distinctive personal brand that sets him apart from his peers.This qualitative study, grounded in theories of impression management and personal branding, is based on in-depth interviews and observations. The research findings reveal a dichotomy in Marco Randy's personality. While he presents a public persona that is engaging and extroverted, his private self often exhibits introverted tendencies. This duality becomes apparent when he interacts with large crowds, as he may experience energy depletion and seek solitude afterward. Despite this, he is widely perceived as a friendly and approachable public figure, though he is selective about his interactions with unfamiliar individuals.
Co-Authors Manik Sunuantari Tamara Klicek