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All Journal INJECT Interdisciplinary Journal of Communication
Setiawan Kusmulyono , Muhammad
Unknown Affiliation
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Enhancing Bumdes Performance Through Entrepreneurial Communication: An Action Research Approach Setiawan Kusmulyono , Muhammad; Raharjo, Taufik
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4421

Abstract

The significance of villages position in national growth provides them with a fascinating subject of discussion. Badan Usaha Milik Desa (Bumdes) are operationalized under the Rural Act, increasing village autonomy. Unfortunately, a lot of Bumdes remain stranded because of management issue to business quality to financial resources. In order to assist Bumdes develop more effectively, this study uses an action-research approach to investigate Bumdes with active engagement as a research subject. By applying the seven steps of the soft-system technique to Bumdes experiencing issues with business performance, researchers took an active part in the study. As it was put into practice, it became clear that the realization of close communication between the Bumdes director and village head was just as important to the transformation’s success as entrepreneurial endeavors. Positive interactions between the two parties are essential for Bumdes’ development into an organization that makes greater contributions to the village.
Co-Authors Taufik Raharjo, Taufik